I Tried Beautycounter Counter for the First Time…An Trustworthy Beautycounter Assessment


I’ll be trustworthy, part of me thought that this publish was going to be extra of an exposé concerning the darkish facet of Beautycounter. I anticipated to raise up the rug throughout this Beautycounter overview and discover some soiled, shameful secrets and techniques concerning the pure magnificence firm everybody within the wellness area appears to be speaking about.

Spoiler alert: I didn’t uncover something horrible however I can’t say I’m ingesting the kool assist both.

Possibly it’s as a result of I’m pitched by a advisor not less than as soon as every week or as a result of I’m simply inherently skeptical about all the things, however my first inclination was to assume “that is too good to be true”. And in some methods it’s (which I’ll get into) however I’m a agency believer you could’t knock something till you attempt it, so my 30 days of Beautycounter formally kicked off and now it’s time for my official Beautycounter Assessment.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

Earlier than you bounce to any conclusions, this publish is just not a gross sales pitch. It’s an unbiased Beautycounter overview from somebody who has tried their fair proportion of pure magnificence/skincare merchandise.

Many of the evaluations I’ve learn on the market are from people who find themselves model new to this area and undoubtedly have discovered consolation in utilizing magnificence/skincare merchandise that aren’t laden with hormone-disrupting chemical substances…after which they turn out to be a advisor. However as somebody who has two huge cabinets stacked stuffed with inexperienced magnificence merchandise, how does Beautycounter stack up? That’s what this publish is all about.

What’s Beautycounter?

However earlier than I bounce into that, let’s return to fundamentals and clarify what Beautycounter is. Beautycounter was based in 2013 by Gregg Renfrew in Santa Monica, California as a pure, safer various to standard magnificence and skincare merchandise. They’re completely different than most magnificence corporations due to the huge array of merchandise they promote. From make-up, to skincare to hair care they promote all the things and it’s all marketed as “clear”.

Mainstream magnificence merchandise and cosmetics are usually stuffed with substances that you simply possible wouldn’t be ok with placing in your pores and skin. The largest culprits:

-Parabens: it mimics estrogen and disrupts your endocrine system

-Phthalates: a chemical used to make plastic extra malleable, which can also have an effect on your reproductive system

There are numerous others together with talc, butylated compounds and petroleum, however let’s begin sluggish. They’re used to each emulsify (assume mixing water and oil to make a moisture cream) and prolong the shelf-life of your magnificence merchandise, however they really do extra hurt than good.

So why are they included? As a result of they’re low-cost and there’s little or no regulation within the magnificence trade. In actual fact no federal regulation relating to private care merchandise has been handed since 1938! Be aware: Beautycounter (together with different clear magnificence model) truly does quite a lot of advocacy round this concern.

Now I additionally wish to preface this by saying quite a lot of the analysis exhibits correlation quite than causation. You may’t say that consuming a field of Oreos on a regular basis will trigger most cancers, however it’s possible that consuming a field of Oreos is related to different unhealthy behaviors that add as much as future well being issues.

Since I initially printed this publish in 2017, issues have modified so much for Beautycounter. In 2021 Renfrew and the founder-led staff bought their majority stake to Carlyle Group, a Washington DC primarily based funding group.

Beautycounter - it's all the rage. But is it worth it? In today's post I'm sharing my 30 day Beautycounter experiment and what I learned from this Beautycounter review.

The place to Purchase Beautycounter?

After I initially printed this text in 2017, Beautycounter completely bought via a Multilevel Advertising (MLM) mannequin and also you couldn’t purchase via shops or direct to client. Issues have modified so much and Beautycounter is now obtainable at Sephora and with out having to buy via a advisor. That is undoubtedly a great factor, however I can’t forgot that they used MLM to prop up their model’s mission then undermined their free advertising and marketing to promote direct to shoppers.

Let’s chat about Beautycounter being an MLM….

When an organization makes use of an MLM mannequin, they promote their merchandise via consultants or “unbiased sellers” and every advisor has a mentor so with every sale of a product (via hyperlink cookies), that advisor makes a fee and their mentor, and their mentor’s mentor and many others… make a fee. 

So in contrast to the merchandise I purchase from Credo Magnificence (my favourite clear magnificence retailer), which usually specialise in a few merchandise inside both the skincare or magnificence world, Magnificence counter manufacturers all of their merchandise throughout classes and all the things is bought via a advisor. Honestly it turns into onerous to inform if the enterprise is extra about clear magnificence or recruiting gross sales consultants to your staff. Extra ideas on MLMs under.

However like I stated, now you can buy Beautycounter from Sephora and on their web site whereas additionally they promote via their MLM mannequin.

Why Did I Determine To Attempt Beautycounter?

Truthfully, it comes right down to pure and easy curiosity. I’ve simply been listening to a lot about it. Like I stated, I hear from not less than one advisor every week (in 2023 this quantity has since elevated to as soon as a day!) asking me to hitch their staff. Whereas I admire the thoughtfulness, it’s simply by no means been one thing I used to be into. However then quite a lot of my associates began becoming a member of and it obtained me considering, there should be extra to this than meets the attention so I made a decision to inquire extra.

After years of fighting zits, I found the world of unpolluted magnificence manufacturers. By means of years of experimentation I began to share a few of these safer merchandise and have been on a collective mission to share a few of my skincare and make-up favorites freed from dangerous substances.

I now have the Inexperienced Magnificence Store the place I share the merchandise I’m loving and my YouTube channel the place I overview clear magnificence merchandise. It’s protected to say I’ve some expertise on this space. I wished to see how Beautycounter would maintain as much as a few of my favourite clear magnificence manufacturers. Put merely: I wished an unbiased Beautycounter overview from somebody who isn’t a advisor and truly is aware of what they’re speaking about.

My Full Beautycounter Assessment

I’m not going to individually undergo every of beautycounter’s merchandise right here on the weblog, however for the complete overview, I filmed a video capturing my trustworthy ideas. I’m holding nothing again so that is all of the 100% trustworthy reality.

In addition to my ideas on every particular person product (all the things from lipsticks, toner, pores and skin tint to dew pores and skin to vitamin c serum), I did admire the packaging and supply of the merchandise. I positively don’t want stunning packaging, and there’s nothing I hate greater than extreme packaging, however I do wish to obtain merchandise in tact and properly organized. I’ve had merchandise from different corporations present up exploded or damaged and particularly for a magnificence firm, I do anticipate a step-up from Amazon Prime #justbeinghonest

However let’s chat some execs and cons and my preliminary ideas after 30 days of Beautycounter.

Is Beautycounter Price It?

The Execs of Beautycounter

Like I stated, I wasn’t anticipating to search out any execs, however actually was shocked by the issues I found!

1) They’re nice for somebody who’s new to inexperienced magnificence/skincare – As somebody who’s properly versed on this area and in addition loves experimenting with new merchandise, this isn’t a precedence for me, however for somebody who’s model new, it’s good that there’s a single firm you will get your whole magnificence, skincare and hair care merchandise from.

2) Their product choice is huge – It’s superior you could principally get your whole merchandise on the click on of the button and within the mail. They stunning a lot have all the things so it’s a one-stop-shop for anybody who doesn’t take pleasure in searching for magnificence and skincare merchandise.

3) Their merchandise are fairly good high quality – I positively don’t love all of their merchandise, however there have been some that I actually loved. Total I’d say they’re first rate high quality albeit very costly.

4) They really care about cleaner merchandise – They transcend simply providing extra pure merchandise to shoppers. They’re truly lobbying in Washington to get sure substances banned from our typical skincare/magnificence merchandise and try to extend regulation.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

The Cons of Beautycounter

1) They aren’t probably the most pure – Some consultants talk about this, others don’t. Beautycounter could also be cleaner however they aren’t chemical-free. They use fairly just a few synthetics of their merchandise, however ones which can be proven to have little to no affect on the physique. My greatest criticism is that I’ll discover a comparable product to at least one that I already use and the substances are twice as lengthy within the BC product. I consider they use extra synthetics to extend the shelf-life, which I perceive however personally want merchandise that use fewer and fewer artificial substances. That is actually a private choice factor however price noting for this Beautycounter overview.

2) Multilevel Advertising scares me – It’s the reality. Consultants are offered as “specialists” however the actuality is that they’re similar to me and don’t have all of the solutions. Consultants in skincare normally spend years learning and understanding pores and skin so I don’t love that individuals with out credentials are giving out recommendation once they don’t at all times know what’s greatest. After which there’s the truth that MLMs usually aren’t constructed for individuals or “companies” to succeed. In the long run it’s quite a lot of consultants supposedly “investing” of their companies however actually it’s simply Beautycounter’s achieve…extra on this under.

3) Not all of their merchandise examine to options on the market – Based mostly on my expertise, solely a few 1/4-1/3 of the merchandise in contrast or have been higher than different options. There are simply merely corporations on the market which can be making higher merchandise and typically for MUCH cheaper. Possibly it’s as a result of they’re extra targeted on one or a number of merchandise quite than a complete line of skincare and past, however I simply wasn’t overwhelmed by how superb all the things was. Some have been good, some have been unhealthy and I’d hate for individuals to surrender on inexperienced magnificence simply because a product they tried from Beautycounter didn’t work for them.

We've been hearing so much about beautycounter lately so I decided to try out their products and give you a real, unbiased beautycounter review.

Why I Grew to become a Marketing consultant {Learn on…It Didn’t Final Lengthy!}

After my 30 days and finishing this Beautycounter Assessment, I made a decision to turn out to be a advisor for 2 causes:

1) I wished to see what this course of regarded like – I used to be curious what it meant to turn out to be a advisor. Mainly all you want is a mentor, so primarily somebody who’s already a advisor and may information you (mine is Lexi) and $85 to sign-up. Within the mail I obtained a HUGE stack of papers and books that I’m anticipated to learn. Fact is, I haven’t opened them. Primarily as a result of I’m a digital particular person and I want to learn on-line, but in addition as a result of it was so overwhelming. Which makes me marvel what number of consultants have felt the identical approach. They do have modules obtainable on-line for coaching, however once more what number of consultants truly full these? Which brings me again to level #2 above about MLMs. It is a enormous generalization, however I do have my doubts.

2) I help their mission and some of their merchandise -There have been some merchandise that I used to be actually impressed by and would 100% buy once more. If I’d repurchase one thing I at all times inform you about it, as a result of I believe it’s worthwhile. And since I make a residing off of this, it’s at all times good to get a kickback from recommending it. I additionally love that they’re an organization that isn’t simply promoting merchandise but in addition making an attempt to vary laws and that’s one thing I can positively get behind.

In the long run these have been the three merchandise I truly favored: Nude Eyeshadow Palette |  Cleaning Balm |  Balancing Face Masks

NOTE: About 6 months after this text was initially printed in 2017 I made a decision to now not stay a advisor.  As I wasn’t an enormous fan of many of the merchandise, I wasn’t pushing and promoting deliberately. To stay a Beautycounter advisor you will need to promote a certain quantity inside 6 months or pay to be reinstated. None of this sat properly with me so I left this system.

* * * * *

So there you could have it! Don’t overlook to observe my video overview of all of the merchandise I attempted. I actually hope this publish has been academic for you and I’m at all times right here to reply questions you probably have any. You realize I attempt to hold this area 100% clear and I like being a guinea pig and offering my suggestions, however as at all times that is simply my private opinion. I’m all ears to listen to your ideas!

Like this publish? Listed here are just a few others you may take pleasure in:

5 Pure Skincare Options to Beautycounter
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